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Why Print ?

Print still maintains the powerful position as a necessary component of any company because of its tangibility and credibility. Print helps businesses build brands; target markets, and engages more customers. A print piece is a physical thing. Magazines, catalogs and direct mail can stay in houses or offices for months even years, while Internet ads can disappear into cyber space instantaneously.

“Print” engages all the senses
      • print is less intrusive than broadcast
      • print motivates consumers to quicker responses and actions
      • print translates into more brand awareness and brand loyalty
      • print has the most favorable ROI/ROC
      • print continues to be the most effective media for
            • branding
            • retention
            • highest trust quotient
            • sales, merchandising and marketing ROI